What Is Search Engine Optimization Anyway?

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

How Does It Actually Work?

Search engine such as Google and Bing visit web sites using search bots that are programed with special algorythms to gather information from web site for rating, and ranking them as a part of their content curation process.

Think of your local library where every book has to be classified for listing and indexing. Every book must fit in a category, have a title, a table of content etc. The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.

Unlike paid search, you can’t pay search engines for ranking results which is why SEO services are needed. That’s what we do.

Why Is SEO important for your business?

Every year, people conduct trillions of web searches for a variety of reasons. Internet searches is the primary source for research and information. Because of this, your business may or may not be found in those searches if your business or web site doesn’t appear in those searches. It’s business that you simply won’t have access to. SEO can enhanced and improve your site ranking that results in your site appearing in specific search request.

In sum, SEO is the foundation of the online marketing process. It can eliminate the need for paid advertising and create natural and organic traffic and business to your website. Organic traffic is essentially free traffic.

Stages And Phases Of SEO

There are numerous stages and faces of SEO. Here is a short summary of the core phases and stages of the SEO process.

  • Website Objectives
  • Web Site Analysis
  • On Page Content and Key Word Analysis
  • Page Tag Compliance
  • Page Load Speed
  • Image Optimization
  • much more